A to B

 We want to get you from point A to point B so... 

 

  • What exactly does point A currently look like ?
  • What are the ideal characteristics of point B?

Point AWhat does Point A look like?

 

The most honest answers yield the most helpful results

 

Can anyone get from point A to point B with the wrong map?

Business Factors Humanistic Factors
-Highest/Lowest Cost
-High/Poor quality
-Excellent/Poor customer service
-Excellent/Poor communication
-Profit-centered, employee-focused or customer-focused
-Compassionate and/or caring
-Professional and honest
-Minimal disclosure
-Aggressive sales

Now, where do you want to go?

 point b

Your Business Persona
Product
Price
Place (locations/distribution)		 Position (Promotion)
1) What position does your organization's persona hold in a person's mind?

2) How does a potential customer perceive your organization compared to your competitors?
Your ideal website:  
Presentation & Features

wwwGet a domain name:  www.yourdomainname.com

 

1) "I already have a domain name"

*All we need to do is point it to your new hosting provider

2) "I need to get a domain name"

*We can figure out what is available and most effective

*You will purchase the domain name and retain ownership to that name

Persona Design Studio uses a few preferred website hosts that are optimized to run Drupal CMS.  The price is figured in to your total project cost for the entire year-long contract.

Almost all hosting providers have levels (tiers) of available services and cooresponding pricing.

Here is how we determine the level (tier) for your website:

  1. More features = More modules = Higher level of hosting
  2. High traffic or Large number of users = Higher level of hosting
  3. More simplified or minimal extra features = Lower level of hosting

NOTE:  We will not use your current website hosting company.  Most hosting providers do not have the speed capabilities to run a quality Drupal site (cheap hosting = junk).

roles

Alternatives to not hiring Persona:

1) "Create your website online" services
  • Inexpensive short-cut to throw something out on the internet.  
  • How will potential customers perceive this? 
  • What does this say about how your company does business?
2) Complicated & expensive software
  • Have you ever purchased a program, and say to yourself "How do I use this thing?"
  • After countless hours spent on learning the software, it would have been cheaper and less frusterating to hire a specialist to do it.

3) "Do almost anything out-of-the-box" Content Management Systems (CMS)

  • Translates to "hopefully our system does what you need, but probably won't"
  • It's a faster start than hand-coding the entire site, but you'll still need coding and design knowledge to customize anything